To English Readers

Royal Pavillion

I miss Brighton!! - time has been so fast as my last day in Brighton was already 11 months ago.

The title <쌀집SSALL ZIP>, which means ‘rice shop’, is one of the symbolic Korean words and also was my parents’ business. The ‘rice shop’ business is a typical example of those which were commercially banned in retailing industry in South Korea.

This bi-lingual website is of seeing myself in South Korea and to inform English readers about ‘How Things Are Going’ here through some English-written pages though few at the moment. Perhaps art, design, culture, and Korean politics, the craziest as usual, will be observed here with my often-biased point of view. Just click the ‘Articles written in English‘ category in order to sort out what you’re possibly able to read.

In addition, two other websites, SSALL Images and SSALL Design Feeds offer a number of digital photos as well as collective design-related feeds from around the world.

Enjoy and break my say as you can freely leave your comment everywhere.

Love!

Yoonho Choi

Curriculum Vitae

Address in Korea: 101-901 Raemian Lunar Valley APT., Wolgok‐2dong Sungbuk‐gu, Seoul 136‐132, Korea

UK Mobile 0781 82128 42 | E‐mail SSALL(at)SSALL.COM | Photo Gallery http://IMAGE.SSALL.COM

Work Experience
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Present

Freelance design writers

ALT-C Co., Seoul / International Communication Manager + Designflux editor

2008
Translated <Design: Intelligence Made Visible (by Stephen Bayley, Terence Conran)> into a Korean edition, which will be published in Dec. 2008.

2003
Early Adopter Co., Seoul / Design Reporter, full‐time / Wrote new product reviews

2000 ‐2001
Publishing and Digital Design Dept. in AHN Graphics Co., Seoul / Senior Graphic Designer, full‐time / Designed websites and digital works as a senior graphic designer, including SK Telecom, LG AD, YAHOO Style Korean edition, Lonely Planet Korea and Abroad projects.

2000
Interaction Dept. in MARU Creative Co., Seoul / Graphic Designer, full‐time / Designed websites such as the Seoul Land Park website.

1999 ‐ 2000
Millimeter Milligram Inc., Seoul / Product Designer, part‐time / Worked with four foundation members, and designed stationary goods.
1999
Seoul Cyber Design School in Kookmin University, Seoul / Assistant Teacher, full‐time / Managed college’s internet lecture system.

Education and Qualification
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2007
MA in History of Design & Material Culture, School of Historical & Critical Studies, Faculty of Arts and Architecture, University of Brighton, UK / Thesis title: <Transformed Alternativeness : a comparative analysis of alternative design exhibitions, Designersblock in London and Designersplanet in Seoul> / University of Brighton International Student Scholarship Scheme
2004 ‐ 2005
SUYOO Research Center, Seoul, Korea / Attended on several seminar groups in this alternative research center of humanities and social science.
2003
Certificate of Achievement ‘Future Products of Alessi’ / ALESSI Design Workshop ‐ Seoul, Seoul, Korea
2003
PG Certificate in Metalwork and Jewellery / Graduate School of Kookmin University, Seoul, Korea
1999
BFA in Metalwork and Jewellery / Kookmin University, Seoul, Korea

Articles published in professional media
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2005
‘The Big Issue’, Hangyorae Shinmun News in Internet, Seoul
> Wrote a news article introducing a British street magazine, The Big Issue.
2004
‘Change the Direction of DESIGNERS PLANET!’ / Catalogue of Designers Planet in 2004, Seoul, Designers Planet Center, pp. 194~196
2001
‘Traveling in Central Asia’, OhmyNews in Internet, Seoul
‘Massacre in the Royal Palace in Nepal’, OhmyNews & MBC, Seoul / Wrote 12 news articles reporting the tragic accident in the Nepalese royal palace. / Reported the issue for the MBC radio program. / [relevant photos & info.]

Exhibitions
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2002 ALCHEMISTS - 700 Rings of Promise, INSA Art Center, Seoul
1999 8949 - Selling & Showing, SAL Bar & Museum, Seoul
1998 The Freedom of Jewellery, Hand & Mind Gallery, Seoul
1992 BARAMSORI, Cho Hyung Gallery of Kookmin University, Seoul

Awards
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2001 Reporter of the Month, OhmyNews, Seoul / ‘Massacre in the Royal Palace in Nepal’
1999 Accepted, International Craft Exhibition ITAMI, Itami, Japan
1995 Accepted, Autudesk Image and Animation Award, Seoul

Other Activities
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GUM‐O Seminar, 2004 ‐ 2005
> Seminar club studying cultural texts
Directed public relations & media in departmental exhibitions and shows at university, 1992 ‐ 2003
Traveled Asian and European countries
> From Berlin, Germany to Dover, England by bike between Oct. and Sep. in 2005
> Japan, Thailand, India, Nepal, Tibet and China in 1997, 1999 ‐ 2000 and 2001
>> Took over 3000 digital pictures and 12 videotapes.
Volunteered for the Mother Teresa’s House, Calcutta, India, 2000
> Worked in PREMDAN, the house of patients, for a week.
Project Group YORKMANG (an alternative art and design work group), Seoul, 1999
> Established a workshop with graphic designer, architect, craftsperson and performance artist.
> Made and sold 200 pieces of plastic jewellery as a personal work.
Volunteered for KIDNET, Chosun‐Ilbo Newspaper, Seoul, 1998
> Designed KIDNET website, an internet education system using newspapers.
Leader of ADCK (collegiate internet communication club), Kookmin University, 1997
Military Service, 222 Infantry Division, 1994 ‐ 1995
Members in photography, computer research and internet communication clubs in the university, 1992
Art group BARAMSORI, Seoul, 1992
> Established the art group as a foundation member.

* Updated on 9 July 2008.