How Aggressive?

Papa John's Advertisement Idea

This is a good example of advertisement, but doesn’t mean a good communication. This funny idea won a gold prize at the Cannes International Ad. Award recently. However, It shows us how an advertisement is attacking one’s front door.

by saatchi & saatchi, Peru


Yoonho Choi

independent researcher in design, media, and locality & working as a technology evangelist in both design and media industries

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